Spent all week mixing Jess Reimer’s new record. One thing to still figure out, should the solo in this song be pedal steel or guitar?
Hilarious how many lies are presented to people as fact:
- Global Warming might be a random change.
- Commercial radio stations play whatever they want.
- Rob Ford is a victim of the Toronto Star.
I read once that young Bob Dylan after arriving in New York, with no claim to fame, soon lied, telling people he had been playing with Woody Guthrie. People were freaked out and they gave him a chance on stage. Dylan’s actual material impressed the audiences – did it matter that he lied?
Once you get on stage we can all tell how worthy you are (or aren’t). Whatever you have to do to get onto the stage is fair, so says the judge from Riverheights. If you are determined to play by the rules you probably don’t get a chance. Whether it’s right or wrong is another story – I’m just saying, in a broken world you probably have to think more sideways in order to get a shot. It’s broken most definitely, the world of advertising is all about stating facts which may or may not be true. Therefore making shit up about yourself is fair, isn’t any different than the publicist or the record company or the journalist explaining to us how amazing this week’s artist is….because they’re getting paid to do that regardless of whether it is true. What resolves this for me is Freddie Stone and the life changing music lesson with him in 1983. Freddie said
“The audience is smart enough to know”
Meaning whatever bullshit you need to do means nothing until you are on stage doing your thing. If you are any good people will get it. If you are phoney they’ll get that too.
There is a marketing vehicle for musicians called Earbits. I started using it in December. Especially like the fact that there aren’t a whack of advertisements polluting the pages where the work of interesting artists wait to be heard.
Sure am sick of advertisements everywhere, blocking street signs or trying to scan your retina enabling a talking poster to greet you a la Stephen Spielberg’s brilliant Minority Report (see picture of Peter Stormare). Isn’t it amazing a great film can exist despite Tom Cruise acting in it?
Also very pleasing that the people who made Earbits regard Sonic Bids about as useful as this humble blogger does. In my inner scale of good and bad, Sonic bids occupies the space between “car just towed away” and “food poisoning”.
(from the interview with Earbits navigator J. Flores)
What are the benefits of using Earbits for an independent musician?
I think the big benefit is that, say on Facebook, you can put up a page, but there’s not much you can do to drive exposure to yourself on those pages other than putting in a lot of hours networking on Facebook and asking people to refer friends to you. It’s not that novel to give a band a nice profile page, but what we’re doing is creating a place where consumers will listen to hundreds of bands in a month, making that audience available to bands without them having to do a lot of work. My experience with Facebook has been that you’re paying 30 cents for a click and the person doesn’t even know what you sound like yet. On Earbits, you’re paying 2 cents for someone to listen to you and they have the ability to act on that by going to your Facebook Page and things like that. It’s taking that step out of the middle of making someone guess what you sound like. We’re creating an environment that’s so compelling for users that they’re going to want to spend their time there. And we’re making that available for sale.