I play a game when I watch Youtube. The game is avoid the advertisements.
The first thing is to MUTE THE AUDIO because hearing what the ad says pollutes my consciousness (as they had intended). The second part is to try and keep my eyes only on the timer that indicates when one can skip the remaining ad. The skill is to watch only that timer and not consume any other visual data (as they intended).
Winning the game is to allow the experience to pass without knowing what the subject was.