but the biggest kick i ever got

Maybe it’s about the power of advertising. Never had any reason to sing Crocodile Rock but there it goes…me and Suzie had so much fun…everybody knows the experience of hating a song that’s in their head. Some lift arrogant noses and say that’s proof the song is actually good. True things we like we repeat in our heads but then why do we repeat things we hate?

It’s added to the radio, it’s played in the supermarket, in the elevator – opportunity to take up some of your mental real estate. That’s why – advertising works.

If you win the lottery you could hire whoever is the payola-du-jour thus having radio stations and journalists busy working for you. Tried and true method to being established.  Soon it’s in the heads of the masses like it or not, they’ll talk about how great this new music is – that they “discovered”.

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