The mainstream absorbs revolutionary ideas then sells them back as non-threatening. Can you imagine punk rockers in the 70s with fuchsia mohawks and ripped jeans? If you weren’t there it was radical and incomprehensible. How long did it take before the machine was selling ripped jeans and pink mohawked people on the covers of popular magazines? It’s like the Borg assimilating everything whether a mohawk or bebop or electric Dylan or president Trump.
It might be better for one’s relationship with their own art making to avoid working with the mainstream, might help sustain a longer respect for your craft or to put it another way it’s a slippery slope to have a corporate partner it usually dilutes the thing that was concentrated in the first place even if there are exceptions.