A week before the concert, the promoter called. Ticket sales were soft. The promoter explained the numbers. Rent. Advertising. Staffing. Guarantees. The possibility of losing money hovered over the conversation like a different weather system moving in. The musician listened sympathetically. He had promoted enough events to understand the fear. Every concert begins as strange optimism. The risk was real. Yet as the conversation continued, the musician felt another emotion rising, sympathy. Guilt. As though musicians controlled the weather, economic conditions, sports playoffs, pandemics, attention spans, and the mysterious modern phenomenon where people click “interested” on social media but remain physically attached to their couch when the evening arrives.
He considered the situation from several angles. The promoter was taking a financial risk. That deserved respect. The musician was taking a risk too. He spent decades learning his craft, travelling, rehearsing, writing songs, driving long distances, and carrying the emotional uncertainty that accompanies a creative life. Nobody guaranteed him an audience either. Perhaps neither was the villain. Perhaps they were just two people standing on opposite sides of the same uncertainty, each hoping reality would be kinder than statistics suggested. The musician thought about all the concerts he had played over the years. Some packed rooms had felt lifeless. Some half-empty rooms had felt miraculous. Audiences do not always arrive in quantities that correspond neatly to meaning.
The promoter called again, days later. Sales improved a little. Enough to reduce panic. After hanging up, the musician laughed. The entire episode reminded him of weather forecasts. Everyone behaving as though anxiety itself might somehow increase ticket sales. In the end, all either of them could really do was open the doors, turn on the lights, and see who showed up. The rest belonged to forces much larger than the promoter’s spreadsheet and the musician’s ego.