In one particular grocery store they list every price as “great price” and then add their fee. All the time I marvel at this sham. Obviously, they want your mind to internally repeat “great price” followed by telling yourself their price. Hypnosis 101. You might not agree but you read it, you said it to yourself – corporate goal accomplished. If you disagree you have to deprogram the thought, much extra effort, otherwise absorbed without thought. Currently my daughter plays a song over and over with the lyric “this song’s gonna get stuck inside your head” which makes me think of Aretha Franklin’s song “who’s zooming who” which makes me think of the Talking Heads lyric “had a love affair but it was only paper, some rays they pass right through”.