A couple years ago, as part of my PhD I had to work as an assistant to a teacher instructing students about the music business. The students memorized various methods of success as instructed in this book written by a supposed expert who nobody ever heard of. The book supplied information like how to be on YouTube, Instagram, Facebook and Tik Tok. I thought it was insulting. Insinuating these young music students were acquiring insight when all of it already was ubiquitous. This semester, in a different institution, I am teaching a course on music business. They gave me leeway to design it. A large part of it is I require students to write about the music industry in a daily journal, whatever they notice. A song in a grocery store, an artist being sued, their friend’s band’s car breaking down and missing the gig. Then they must read some of it to the class. Like a performer or a teacher, they stand at the front and share some of their writing, questioning us and discussing it. It seemed to me this would be useful but I wouldn’t know for certain until it was tried. We are halfway through the course now. Here are some of the subjects discussed in last two classes. Universal Group removing their music from Tik Tok; The ethics of whether you would work with an artist who has been cancelled; Is AI ethical in songwriting; Concert ticket pricing; Coachella is now more about fashion than music; K-pop band collaborations and the future of genres; Discrimination at the The Grammys; Being female in a male dominated industry, what to do about dolts; How can art and business be balanced; Jay-Z winning a lawsuit for using a melody sampled from fifty year old Egyptian song Khosara. I think it’s working.
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