Most of the materials I located about creativity in music and business, tend to position these times as though there are no rules. As though only now, in recent years, are we in a new world. This stance is attributed to the internet and cracks in previous models supposedly about record deals and how to make money from music. The thing I enjoyed most about that film on Elvis and the Colonel was when things started taking off, the Colonel made large buttons with the slogan I love Elvis. They sold well but he also realized to make buttons that say I hate Elvis. Realizing there are no rules is not more modern now than it ever was before.