This week in my class on music and entrepreneurs we are looking at 25/7, the marketing management company that has used Tik Tok Search Engine Optimization to great success. Have you ever heard of Jnhygs or her song Smoke it Off? I’m betting you haven’t. It has 260 million views on Tik Tok. She was 16 last year when 25/7 contacted her parents to explain how successful she is and how they would like to manage her and how they (her parents) can financially retire now if they wish. I am slowly realizing Tik Tok and Instagram are what radio used to occupy for the person positioned to discover new music. It is also horrible music which is unsurprising because it originates in video games. It comes from being background from a mono speaker playing just sampled loops w a very indistinct vocal filtered electronically unconcerned with anything special a vocal microphone can do with a human voice. don’t know what it all means but I do think it valuable to understand what’s going on and where it’s happening.